Drive Engagement.
Our strategic priorities for 2025-2027 will guide our collective focus as a System and the prioritization of our resources and efforts. These priorities will be delivered through a myriad of initiatives undertaken by Chapters across the globe, with each Chapter determining the locally-relevant initiatives that are responsive to their own context and needs. By connecting the dots between Chapters and the System as a whole, we can measure and achieve overall greater impact.
One of those strategic priorities is to Drive Engagement.
What this strategic priority is about
Aligning + elevating our brand |
To ensure greater support for our work, the world needs to better understand who we are, what we do, and why supporting us can ultimately make an important difference to the health outcomes of children. We’re prioritizing the elevation of our brand by building a modernized and compelling expression and narrative of who we are, what we do, and our impact. |
|---|---|
Diversifying + increasing funding |
We are working to grow support by broadening our sources of funding with a special focus on major, transformational gifts and unlocking untapped funding sources designated for addressing global health, social needs, and more. |
Advocating for our mission |
We’re advancing relevant, timely research and thought leadership to advocate for the needs of families with our various stakeholders. We’re also magnifying our impact by increasing funding and influencing the healthcare and philanthropic sectors. |
Click below for additional resources for this Strategic Priority, and the Chapter Toolkits.
Enablers
Our enablers are essential capabilities that will help us go farther and faster in enhancing our capacity. They accelerate us delivering across each of the strategic priorities. They are key to enabling us to operate more efficiently and effectively, to improve our ways of working, and ultimately bring us closer to realizing our vision.
Foundations
Our foundations underpin everything we have done in the past 50 years - and we believe they will be critical as we venture into our future. Our foundations strengthen our ability to deliver mission, and our capacity to improve the quality and reach of our services. They support us, as we support the families we serve.