Serve More Families, Better.
Our strategic priorities for 2025-2027 will guide our collective focus as a System and the prioritization of our resources and efforts. These priorities will be delivered through a myriad of initiatives undertaken by Chapters across the globe, with each Chapter determining the locally-relevant initiatives that are responsive to their own context and needs. By connecting the dots between Chapters and the System as a whole, we can measure and achieve overall greater impact.
One of those strategic priorities is to Serve More Families, Better.
What this strategic priority is about
| Understanding unmet family needs | To magnify our impact and propel us towards our vision, we have a focus on serving more families, better than ever before. To do that, we strive to better understand the unmet and ever-evolving needs of families. This will better inform the future direction of the services we provide - including quantifying and tracking unmet need locally and globally. |
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| Innovating along the continuum of care to meet local needs | We seek to support family needs along the continuum of care in a locally relevant way - enhancing the services we provide before, during and after hospital care - when it delivers impact aligned to our purpose and our unique positioning. |
| Enriching family experience | We’re committed to improving and enriching the families’ experiences through services we provide – enhancing them through technology, elevating standards of hospitality, refreshing and remodeling program spaces, and more. |
Click below for additional resources for this Strategic Priority, and the Chapter Toolkits.
Enablers
Our enablers are essential capabilities that will help us go farther and faster in enhancing our capacity. They accelerate us delivering across each of the strategic priorities. They are key to enabling us to operate more efficiently and effectively, to improve our ways of working, and ultimately bring us closer to realizing our vision.
Foundations
Our foundations underpin everything we have done in the past 50 years - and we believe they will be critical as we venture into our future. Our foundations strengthen our ability to deliver mission, and our capacity to improve the quality and reach of our services. They support us, as we support the families we serve.